About:
Tudor Wines asked me to design a label for a new brand they wanted to launch. The idea was to create something that looked serious at first glance, but upon closer inspection, a person would smile. Working with illustrator Landon Dowlen, a final design with a surfing dog was implemented across three different varietals, with wines now sold worldwide. Meant to be pronounced raa doh, winos can’t help coming back to the “Rad Dog.”